Ambitious marketers recognize the power of customer experience (CX) to differentiate and have a material impact on revenue. However, achieving this outcome is often easier said than done: Consumers expect brands to orchestrate interactions across multiple channels, in a personalized and relevant way – all in real time.
Read this blueprint to learn how ambitious business leaders can:
- Tap into data to know all that is knowable about each customer
- Develop “Golden Records” of each customer for an always updated, comprehensive view to understand their context in the moment of need
- Leverage automated machine leaning to drive intelligent customer interactions that can positively impact revenue – not waste precious marketing spend
- Deliver messages to any device across the enterprise with real-time personalization
- Orchestrate contextually relevant interactions that meet expectations at every point in the buying journey
- Achieve real-time data, decisions and orchestration with customers
- Utilizing an Open Garden approach to leverage existing martech stack for best-of-breed solutions
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